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Walmart's Walmart+ Membership at a Record 17m - Morgan Stanley

By Sam Boughedda A Morgan Stanley analyst released a research note on Walmart (NYSE:WMT) Monday, providing bullish commentary on the stock. The analyst has an Overweight rating and...
Walmart's Walmart+ Membership at a Record 17m - Morgan Stanley © Reuters. Walmart's (WMT) Walmart+ Membership at a Record 17m - Morgan Stanley
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By Sam Boughedda

A Morgan Stanley analyst released a research note on Walmart (NYSE:WMT) Monday, providing bullish commentary on the stock.

The analyst has an Overweight rating and a $150 price target on Walmart, whose shares are up 0.7% at the time of writing.

"Walmart+ has ~17m members, a ~1m increase over our last estimate from early May. Per our latest AlphaWise Consumer Pulse Survey Wave 25 (conducted 8/2- 8/5) Walmart+ has 17.0m members, or 13.0% US household penetration," the analyst said. "Our latest 17m estimate is up ~1m from our last published estimate from early May, though we conducted some surveys in between that show membership fluctuating in the 16-18m range; we think ~17m is thus a reasonable current estimate."

The analyst said those numbers suggest membership momentum continues to climb at a "relatively modest, but steady pace." He also said the top reason users subscribe to Walmart+ is free same-day delivery.

"Our prior ~16m estimate from May was also ~1m above the prior estimate from late January. In all, membership has grown from ~8-9m at year-end '20 to ~10m at mid-year '21 to ~15m at year-end '21 to ~17m currently," the analyst added. "We continue to observe ~80% of existing Walmart+ members are also Prime members, suggesting some openness to having two memberships. Also, the fact that the defining Walmart+ feature continues to be same day delivery (focused on Grocery) remains a competitive advantage over Prime, which offers similar Grocery benefits but which are not as widespread or as well regarded by consumers in our view."

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    EUR/USD 1.0658 ↑ Sell  
    GBP/USD 1.2475 ↑ Sell  
    USD/JPY 157.91 ↑ Buy  
    AUD/USD 0.6469 Neutral  
    USD/CAD 1.3780 ↑ Buy  
    EUR/JPY 168.32 ↑ Buy  
    EUR/CHF 0.9808 Neutral  
    Gold 2,295.80 ↑ Sell  
    Silver 26.677 ↑ Sell  
    Copper 4.5305 ↑ Buy  
    Crude Oil WTI 81.14 ↑ Sell  
    Brent Oil 85.62 ↑ Sell  
    Natural Gas 1.946 ↑ Sell  
    US Coffee C 213.73 ↑ Sell  
    Euro Stoxx 50 4,920.55 ↑ Sell  
    S&P 500 5,035.69 ↑ Sell  
    DAX 17,921.95 ↑ Sell  
    FTSE 100 8,144.13 Sell  
    Hang Seng 17,763.03 ↑ Sell  
    Small Cap 2000 1,973.05 ↑ Sell  
    IBEX 35 10,854.40 Neutral  
    BASF 49.155 ↑ Sell  
    Bayer 27.35 ↑ Sell  
    Allianz 266.60 ↑ Sell  
    Adidas 226.40 ↑ Sell  
    Lufthansa 6.714 Neutral  
    Siemens AG 175.90 ↑ Sell  
    Deutsche Bank AG 15.010 Neutral  
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