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  4. iPhone 14 Launch Event Is 'Another Pivotal Moment' for Apple - Wedbush
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iPhone 14 Launch Event Is 'Another Pivotal Moment' for Apple - Wedbush

By Senad Karaahmetovic A Wedbush analyst remains bullish on Apple (NASDAQ:AAPL) ahead of the much-anticipated iPhone 14 launch event on September 07. Supply chain checks on Apple...
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iPhone 14 Launch Event Is 'Another Pivotal Moment' for Apple - Wedbush © Reuters. iPhone 14 Launch Event is 'Another Pivotal Moment' for Apple - Wedbush's Dan Ives

By Senad Karaahmetovic

A Wedbush analyst remains bullish on Apple (NASDAQ:AAPL) ahead of the much-anticipated iPhone 14 launch event on September 07.

Supply chain checks on Apple proved to be “very firm” as far as the initial order for 90 million iPhone 14 units is concerned.

“This speaks to the underlying demand story that Apple anticipates for this next iPhone release with our estimates that 240 million of 1 billion iPhone users worldwide have not upgraded their phones in over 3.5 years,” the analyst said in a client note.

He is especially positive amid the strong average selling prices (ASPs) amid a consumer shift to iPhone Pro and Pro Max.

“While the base iPhone will stay at the same price we believe a $100 price increase on the iPhone 14 Pro/Pro Max is likely in store given component price increases as well as added functionality on this new release,” the analyst added.

He sees a “likely low bar” for Apple to beat as the Street looks for the company to ship out about 220 million iPhone units in FY23.

“In the key China region we estimate that roughly 30% of iPhone consumers are in the window for an upgrade cycle,” the analyst concluded.

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01-05-2024 10:45:17 (UTC+7)

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 GBP/USD1.2475↑ Sell
 USD/JPY157.91↑ Buy
 AUD/USD0.6469Neutral
 USD/CAD1.3780↑ Buy
 EUR/JPY168.32↑ Buy
 EUR/CHF0.9808Neutral
 Gold2,295.80↑ Sell
 Silver26.677↑ Sell
 Copper4.5305↑ Buy
 Crude Oil WTI81.14↑ Sell
 Brent Oil85.62↑ Sell
 Natural Gas1.946↑ Sell
 US Coffee C213.73↑ Sell
 Euro Stoxx 504,920.55↑ Sell
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 FTSE 1008,144.13Sell
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 Small Cap 20001,973.05↑ Sell
 IBEX 3510,854.40Neutral
 BASF49.155↑ Sell
 Bayer27.35↑ Sell
 Allianz266.60↑ Sell
 Adidas226.40↑ Sell
 Lufthansa6.714Neutral
 Siemens AG175.90↑ Sell
 Deutsche Bank AG15.010Neutral
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