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Google, Porsche in talks over Google Apps access

BERLIN (Reuters) -Porsche is considering fully integrating Google (NASDAQ:GOOGL) software into its car cockpit, a source close to the company said on Thursday, marking a shift in...
Google, Porsche in talks over Google Apps access © Reuters. A logo of Porsche is seen outside a Porsche car dealer, amid the coronavirus disease (COVID-19) outbreak in Brussels, Belgium May 28, 2020. REUTERS/Yves Herman
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BERLIN (Reuters) -Porsche is considering fully integrating Google (NASDAQ:GOOGL) software into its car cockpit, a source close to the company said on Thursday, marking a shift in strategy for the newly listed carmaker.

The deal, which is only being considered for the Porsche brand and not the Volkswagen (ETR:VOWG_p) Group more widely, would enable Porsche customers access to Google applications like Google Maps and Google Assistant without needing to connect the car to an Android phone.

Spokespeople for Porsche and Google were not immediately available for comment. A spokesperson for Volkswagen software unit Cariad declined to comment.

Porsche Chief Financial Officer Lutz Meschke said on a conference call last October that the company was in close contact with Google and Apple (NASDAQ:AAPL) as well as Baidu (NASDAQ:BIDU), Tencent and Alibaba (NYSE:BABA) in China following the end of its cooperation with Volkswagen's Cariad unit on software research and development.

Porsche had previously been reluctant to use Google software because Google asked for too much data to be shared, according to Manager Magazin, which first reported the talks.

Technology companies from Google to Apple and Amazon (NASDAQ:AMZN) are in a race to control carmakers' dashboards as software becomes an integral part of car design.

Carmakers including General Motors (NYSE:GM), Renault (EPA:RENA), Nissan (OTC:NSANY) and Ford use embedded Google technology in their vehicles via a Google Automotive Services (GAS) package, offering features like Google Maps, Google Assistant and other applications.

But some automakers are wary of allowing the tech giants unfettered access to the data generated by connected cars, or to allow them to displace the automakers' brands with their own in dashboard displays.

BMW, for example, was "definitely not taking the path" of integrating GAS into its cars, a spokesperson said on Thursday: "It is important to the company to keep hold of the customer interface," they said.

Porsche, which overtook its former parent as Europe's most valuable carmaker after listing on the stock exchange last September, reported earlier on Thursday a 3% rise in deliveries in 2022.

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01-05-2024 10:45:17 (UTC+7)

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EUR/USD

1.0658

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GBP/USD

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USD/JPY

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AUD/USD

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    EUR/USD 1.0658 ↑ Sell  
    GBP/USD 1.2475 ↑ Sell  
    USD/JPY 157.91 ↑ Buy  
    AUD/USD 0.6469 Neutral  
    USD/CAD 1.3780 ↑ Buy  
    EUR/JPY 168.32 ↑ Buy  
    EUR/CHF 0.9808 Neutral  
    Gold 2,295.80 ↑ Sell  
    Silver 26.677 ↑ Sell  
    Copper 4.5305 ↑ Buy  
    Crude Oil WTI 81.14 ↑ Sell  
    Brent Oil 85.62 ↑ Sell  
    Natural Gas 1.946 ↑ Sell  
    US Coffee C 213.73 ↑ Sell  
    Euro Stoxx 50 4,920.55 ↑ Sell  
    S&P 500 5,035.69 ↑ Sell  
    DAX 17,921.95 ↑ Sell  
    FTSE 100 8,144.13 Sell  
    Hang Seng 17,763.03 ↑ Sell  
    Small Cap 2000 1,973.05 ↑ Sell  
    IBEX 35 10,854.40 Neutral  
    BASF 49.155 ↑ Sell  
    Bayer 27.35 ↑ Sell  
    Allianz 266.60 ↑ Sell  
    Adidas 226.40 ↑ Sell  
    Lufthansa 6.714 Neutral  
    Siemens AG 175.90 ↑ Sell  
    Deutsche Bank AG 15.010 Neutral  
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank8,300/ 8,500
(8,300/ 8,500) # 1,298
SJC 1L, 10L, 1KG8,300/ 8,520
(0/ 0) # 1,510
SJC 1c, 2c, 5c7,380/ 7,550
(0/ 0) # 540
SJC 0,5c7,380/ 7,560
(0/ 0) # 550
SJC 99,99%7,370/ 7,470
(0/ 0) # 460
SJC 99%7,196/ 7,396
(0/ 0) # 386
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