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Farm Bureau, Deere & Co sign MOU ensuring farmers' "right to repair" equipment

By P.J. Huffstutter CHICAGO (Reuters) - The American Farm Bureau Federation and machinery manufacturer Deere (NYSE:DE) & Co signed a memorandum of understanding on Sunday that...
Farm Bureau, Deere & Co sign MOU ensuring farmers' © Reuters. FILE PHOTO: John Deere equipment is seen at a dealership in Taylor, Texas, U.S., February 16, 2017. Picture taken February 16, 2017. REUTERS/Mohammad Khursheed
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By P.J. Huffstutter

CHICAGO (Reuters) - The American Farm Bureau Federation and machinery manufacturer Deere (NYSE:DE) & Co signed a memorandum of understanding on Sunday that ensures farmers have the right to repair their own farm equipment or go to an independent technician.

As the agriculture sector accelerates its adoption of technology, the reliance on high-tech machinery such as GPS-guided combines and tractors has become more common-place.

But equipment makers such as Deere have generally required customers to use their parts and service divisions for repairs and until recently, only allowed authorized dealers the means and tools to access the complex computerized systems of their tractors and other machinery.

The Farm Bureau's memorandum of understanding with Deere "will ensure farmers everywhere are able to repair our own equipment," Farm Bureau president Zippy Duvall said, speaking at the federation's convention in Puerto Rico.

"This will enable you and your independent mechanics to identify and fix problems," he said. "You will have access to the diagnostic tools and information you need. And you'll get it at a fair and reasonable price."

Dave Gilmore, Deere's vice president of ag and turf marketing, said the company looks forward to working with the farm group and "our customers in the months and years ahead to ensure farmers continue to have the tools and resources to diagnose, maintain and repair their equipment."

The "right-to-repair" movement has gained steam as input costs have surged in recent years - as has the price of repairs.

For Deere and rival equipment manufacturers such as CNH Industrial (NYSE:CNHI) and AGCO Corp, repairing machinery has given them a solid boost for their parts and services business. Consumers have filed a slew of lawsuits against Deere over the issue, and the Biden administration has been pushing for more competition in the rural economy amid rising inflation.

Duvall said Farm Bureau officials will meet regularly with Deere to discuss "solutions to the challenges farmers are facing in repairing their equipment", and said he hoped other farm equipment makers would take similar steps.

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    USD/CAD 1.3780 ↑ Buy  
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    IBEX 35 10,854.40 Neutral  
    BASF 49.155 ↑ Sell  
    Bayer 27.35 ↑ Sell  
    Allianz 266.60 ↑ Sell  
    Adidas 226.40 ↑ Sell  
    Lufthansa 6.714 Neutral  
    Siemens AG 175.90 ↑ Sell  
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