The first thing SpectrumBPO’s Amazon Listing Experts did was tear down and rebuild the brand’s product detail pages. Instead of generic titles and vague bullet points, they infused listings with highly targeted keywords, compelling copy, and structured formatting designed to convert browsers into buyers. This process wasn’t just about adding keywords — it was about understanding the customer’s intent and presenting information in a way that answered their questions before they even asked. The result? Listings that not only ranked higher but also persuaded visitors to hit “Add to Cart.”