Alphabet's Google issues 'code red' following ChatGPT launch

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By Sam Boughedda

According to a report by The New York Times on Friday, Google's (NASDAQ:GOOGL) management has issued a "code red" following the launch of ChatGPT.

The conversational AI chatbot was created by OpenAI and gained a significant amount of traction and users — 1 million in five days — after being made available to the public.

This has reportedly sparked concern at Google, with Alphabet CEO Sundar Pichai said to have attended various meetings regarding Google's AI strategy. He has also instructed several groups, including Google's research, trust and safety division, to focus on addressing the threat ChatGPT poses on its search engine business and help to develop and launch AI prototypes and products.

It was also reported that some workers at the company have been tasked with building AI products that produce art and graphics similar to OpenAI's DALL-E.

While various people online discuss whether ChatGPT can replace Google's search engine, it is also said to be under discussion at Google itself.