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Stellantis looks beyond SUV era with new Peugeot 408

By Gilles Guillaume PARIS (Reuters) - Peugeot (OTC:PUGOY), one of Stellantis' French brands, unveiled its new 408 model on Wednesday, betting the "fastback" sedan will attract...

By Gilles Guillaume

PARIS (Reuters) - Peugeot (OTC:PUGOY), one of Stellantis' French brands, unveiled its new 408 model on Wednesday, betting the "fastback" sedan will attract motorists suffering from sports-utility vehicle (SUV) fatigue.

SUVs have been hugely popular in recent years in Europe, reaching a record 46% share of new sales in France in May, the same level as traditional sedans.

But Peugeot believes their ubiquity has created a yearning among some drivers for more originality.

"(Some Peugeot 408 customers) wish for a more original and innovating style than a compact SUV, which they deem too common (...)", it said in a statement.

Fastbacks are known for a single slope from the roof to the rear of the vehicle, as seen for example on the Ford Mustang.

So the new 408 is much lower and longer than Peugeot's 3008 SUV, with a flowing and aerodynamic line giving it a distinctive silhouette that sets it apart from mainstream models.

However the new car, which will be built in Mulhouse in eastern France, does have some popular SUV characteristics such as a high ground clearance, big wheels and black plastic covering caps on the fenders, the sides and the rear shield.

The 408 will be launched early next year in Europe and in China by mid-2023, where it will be assembled in Chengdu.

It will initially be equipped with petrol and hybrid petrol-electric engines before switching to a fully electric version.

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    Gold 1,818.15 ↑ Sell  
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    Hang Seng 21,859.79 Sell  
    Small Cap 2000 1,685.75 ↑ Sell  
    IBEX 35 8,003.84 ↑ Sell  
    BASF 39.875 ↑ Sell  
    Bayer 56.47 ↑ Sell  
    Allianz 180.69 ↑ Sell  
    Adidas 167.21 ↑ Sell  
    Lufthansa 5.340 ↑ Sell  
    Siemens AG 96.86 ↑ Sell  
    Deutsche Bank AG 8.201 ↑ Sell  
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank6,810/ 6,870
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SJC HCM6,830/ 6,890
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SJC Hanoi6,830/ 6,892
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SJC Danang6,830/ 6,892
(10/ 0) # 1,785
SJC Nhatrang6,830/ 6,892
(10/ 0) # 1,785
SJC Cantho6,830/ 6,892
(10/ 0) # 1,785
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