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Netflix's Price Target Cut at Stifel Despite 'More Attractive' Risk-Reward

By Sam Boughedda Stifel analyst Scott Devitt cut Netflix's (NASDAQ:NFLX) price target to $240 from $300 in a note Tuesday, maintaining their current Hold rating on the...
Netflix's Price Target Cut at Stifel Despite 'More Attractive' Risk-Reward © Reuters. Netflix's (NFLX) Price Target Cut at Stifel Despite 'More Attractive' Risk-Reward

By Sam Boughedda

Stifel analyst Scott Devitt cut Netflix's (NASDAQ:NFLX) price target to $240 from $300 in a note Tuesday, maintaining their current Hold rating on the stock.

However, despite cutting the price target, Devitt provided positive commentary, stating that “at ~16x 2023 P/E, we believe the risk/reward has become more attractive as current valuation implies minimal incremental subscriber growth, in our view.”

“At the current share price, we believe the market may be overlooking the multi-year opportunity for a return to sustainable subscriber growth, with optionality stemming from the company’s upcoming advertising-supported and password-sharing plans,” wrote Devitt.

However, he added that the streaming subscription service needs to address its affordability issue.

“In recent quarters, management has attributed slowing subscriber growth to a variety of headwinds, including competitive pressures, macro conditions, and the prevalence of password sharing, which has made it difficult to grow subscribers in relatively mature markets. While these factors are certainly impacting Netflix’s subscriber acquisition, we believe the recent discussion around sub growth has overlooked another longstanding (and arguably more prevalent) issue for Netflix: affordability. After taking a country-level approach to our analysis, it’s clear that affordability is a barrier to subscriber growth outside of developed markets,” said the analyst.

“We maintain our Hold rating as we await further details related to these initiatives, though our preliminary work suggests that advertising can be a catalyst for renewed subscriber growth while having a neutral to positive impact on revenue per member.”

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28-06-2022 15:31:50 (UTC+7)

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 EUR/USD1.0587↑ Buy
 GBP/USD1.2275Neutral
 USD/JPY135.75Sell
 AUD/USD0.6952Buy
 USD/CAD1.2829↑ Sell
 EUR/JPY143.71↑ Buy
 EUR/CHF1.0103Neutral
 Gold1,829.65↑ Buy
 Silver21.317↑ Buy
 Copper3.8190↑ Sell
 Crude Oil WTI111.02↑ Buy
 Brent Oil112.55↑ Buy
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 US Coffee C223.35Neutral
 Euro Stoxx 503,567.35↑ Buy
 S&P 5003,900.11↑ Buy
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 FTSE 1007,332.25↑ Sell
 Hang Seng22,392.00↑ Buy
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 IBEX 358,331.50Buy
 BASF43.178↑ Buy
 Bayer60.04↑ Buy
 Allianz183.83Neutral
 Adidas171.82↑ Buy
 Lufthansa6.119↑ Buy
 Siemens AG105.32↑ Buy
 Deutsche Bank AG8.983Neutral
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