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Netflix raises monthly subscription prices in U.S., Canada

By Lisa Richwine LOS ANGELES (Reuters) -Netflix Inc has raised its monthly subscription price by $1 to $2 per month in the United States depending on the plan, the company said on...

By Lisa Richwine

LOS ANGELES (Reuters) -Netflix Inc has raised its monthly subscription price by $1 to $2 per month in the United States depending on the plan, the company said on Friday, to help pay for new programming to compete in the crowded streaming TV market.

The standard plan, which allows for two simultaneous streams, now costs $15.49 per month, up from $13.99, in the United States.

Prices also went up in Canada, where the standard plan climbed to C$16.49 from C$14.99.

Shares of Netflix (NASDAQ:NFLX) rose nearly 3% to $533.84 on Nasdaq after Reuters broke the news of the price rises.

The increases, the first in those markets since October 2020, took effect immediately for new customers. Existing members will see the new prices in the coming weeks when they receive their monthly bills.

"We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members," a Netflix spokesperson said.

"We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget," the spokesperson added.

The world's largest streaming service is facing the most competition ever from companies looking to attract viewers to online entertainment. Walt Disney (NYSE:DIS) Co, AT&T Inc (NYSE:T)'s WarnerMedia, Amazon.com Inc (NASDAQ:AMZN) and Apple Inc (NASDAQ:AAPL) are among the rivals pouring billions into new programming.

Netflix had said it would spend $17 billion on programming in 2021. The company has not disclosed spending for 2022.

The U.S. price of Netflix's premium plan, which enables four streams at a time and streaming in ultra HD, was increased by $2 to $19.99 per month. For Netflix's basic plan, with one stream, the cost rose by $1 to $9.99 per month.

In Canada, the premium plan rose by C$2 to C$20.99, and the basic plan was unchanged at C$9.99.

The United States and Canada is Netflix's largest region with 74 million streaming customers as of September 2021. The region accounted for nearly 44% of the company's revenue in 2021's third quarter, or about $3.3 billion.

Most of the company's recent pickup in subscribers has come from overseas.

Netflix's subscriber growth slowed from a boom early in the COVID-19 pandemic but rebounded with help from global phenomenon "Squid Game," a dystopian thriller from South Korea released in September. Total global subscriptions reached 213.6 million.

The company's next subscriber report is due Thursday when Netflix posts quarterly earnings. Analysts project the company will report 8.5 million new sign-ups from October through December, according to Thomson Reuters (NYSE:TRI) I/B/E/S data, bringing its global subscriber base to 222 million.

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27-01-2022 04:08:12 (UTC+7)

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 EUR/USD1.1198↑ Buy
 GBP/USD1.3428Neutral
 USD/JPY114.99↑ Buy
 AUD/USD0.7089↑ Buy
 USD/CAD1.2679↑ Sell
 EUR/JPY128.76↑ Buy
 EUR/CHF1.0380↑ Buy
 Gold1,813.65↑ Buy
 Silver23.302↑ Buy
 Copper4.4657↑ Buy
 Crude Oil WTI87.02↑ Sell
 Brent Oil88.37↑ Sell
 Natural Gas4.093↑ Buy
 US Coffee C238.13↑ Sell
 Euro Stoxx 504,127.05Buy
 S&P 5004,349.93↑ Buy
 DAX15,318.50↑ Buy
 FTSE 1007,474.60↑ Buy
 Hang Seng23,807.00↑ Buy
 Small Cap 20001,971.72Neutral
 IBEX 358,615.35↑ Buy
 BASF67.895↑ Buy
 Bayer51.97↑ Buy
 Allianz225.43↑ Buy
 Adidas241.22↑ Buy
 Lufthansa7.021↑ Buy
 Siemens AG138.62↑ Buy
 Deutsche Bank AG11.997↑ Buy
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank6,195/ 6,235
(5/ -5) # 1,255
SJC HCM6,190/ 6,250
(10/ 5) # 1,271
SJC Hanoi6,190/ 6,252
(10/ 5) # 1,273
SJC Danang6,190/ 6,252
(10/ 5) # 1,273
SJC Nhatrang6,190/ 6,252
(10/ 5) # 1,273
SJC Cantho6,190/ 6,252
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EUR24.775,4326.164,36
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JPY191,46202,68
KRW16,2819,84
Cập nhật lúc 15:59:48 27/01/2022
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