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NBCUniversal partners with iSpot.tv for alternate ratings measurement

By Helen Coster (Reuters) - NBCUniversal is partnering with TV measurement firm iSpot.tv in a multi-year deal to measure its audience in new ways, the company said on Thursday,...
NBCUniversal partners with iSpot.tv for alternate ratings measurement © Reuters. FILE PHOTO: The NBC and Comcast logo are displayed on top of 30 Rockefeller Plaza, formerly known as the GE building, in midtown Manhattan in New York July 1, 2015. REUTERS/Brendan McDermid

By Helen Coster

(Reuters) - NBCUniversal is partnering with TV measurement firm iSpot.tv in a multi-year deal to measure its audience in new ways, the company said on Thursday, the latest move among media companies dissatisfied with how video content is measured.

The deal comes as Nielsen, the leader in TV measurement, faces fierce criticism from its TV industry clients, many of which say it has insufficiently captured consumers' shift to streaming. Nielsen measures TV audiences through a sample set of panelists who use special devices in their homes.

Through the partnership, Comcast (NASDAQ:CMCSA) Corp-owned NBCU will measure traditional linear, streaming and time-shifted viewing on a second-by-second basis, a method the media giant believes will more accurately capture changing viewing habits.

NBCU is launching the partnership in time to measure audiences of the Beijing Olympic Games and Super Bowl LVI, both of which will be broadcast on NBC and streamed on its Peacock streaming service.

TV ratings are the backbone of the industry's business model, enabling advertisers to track viewers and helping networks set the price for ad slots. TV advertising is expected to total $171 billion this year, according to a forecast from ad agency GroupM.

In April the trade group representing the major television networks said Nielsen undercounted TV viewers during the pandemic when the company's technicians were unable to get into panelists' homes to fix devices. That charge was later confirmed by the Media Ratings Council (MRC), which enforces measurement standards in media, and which in September stripped Nielsen of its accreditation for both local and national TV measurement.

On Aug. 23, weeks after its broadcast of the Tokyo Olympics, which drew a record-low audience, NBCU issued a call for "measurement independence." It issued a request for proposals to 54 companies, including Nielsen, inviting them to participate in a new set of measurement tools to help "modernize the industry's approach."

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27-01-2022 03:37:57 (UTC+7)

EUR/USD

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EUR/USD

1.1199

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 EUR/USD1.1199↑ Buy
 GBP/USD1.3417Buy
 USD/JPY114.93↑ Buy
 AUD/USD0.7079↑ Buy
 USD/CAD1.2701↑ Sell
 EUR/JPY128.71↑ Buy
 EUR/CHF1.0378↑ Buy
 Gold1,810.20↑ Sell
 Silver23.203Buy
 Copper4.4657↑ Buy
 Crude Oil WTI87.32↑ Buy
 Brent Oil88.66↑ Buy
 Natural Gas4.088↑ Buy
 US Coffee C238.13↑ Sell
 Euro Stoxx 504,108.45Neutral
 S&P 5004,349.93↑ Buy
 DAX15,226.80Neutral
 FTSE 1007,461.40↑ Buy
 Hang Seng23,702.87↑ Sell
 Small Cap 20001,971.72Neutral
 IBEX 358,580.23↑ Buy
 BASF67.700↑ Buy
 Bayer51.57Buy
 Allianz224.93Neutral
 Adidas240.50↑ Sell
 Lufthansa6.974Buy
 Siemens AG137.92↑ Sell
 Deutsche Bank AG11.855Neutral
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank6,195/ 6,235
(5/ -5) # 1,263
SJC HCM6,190/ 6,250
(10/ 5) # 1,278
SJC Hanoi6,190/ 6,252
(10/ 5) # 1,280
SJC Danang6,190/ 6,252
(10/ 5) # 1,280
SJC Nhatrang6,190/ 6,252
(10/ 5) # 1,280
SJC Cantho6,190/ 6,252
(10/ 5) # 1,280
Cập nhật 27-01-2022 03:37:59
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RON 95-IV2486025350
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Ngoại tệMua vàoBán ra
USD22.470,0022.780,00
EUR24.775,4326.164,36
GBP29.663,4530.930,27
JPY191,46202,68
KRW16,2819,84
Cập nhật lúc 15:34:23 27/01/2022
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