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  4. Memory chip maker Micron launches new pricing experiment for stability
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Memory chip maker Micron launches new pricing experiment for stability

By Jane Lanhee Lee and Chavi Mehta SAN FRANCISCO (Reuters) - Chipmaker Micron Technology Inc (NASDAQ:MU) on Thursday announced it was experimenting with a new pricing model for...
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Memory chip maker Micron launches new pricing experiment for stability © Reuters. FILE PHOTO: The logo of U.S. memory chip maker MicronTechnology is pictured at their booth at an industrial fair in Frankfurt, Germany, July 14, 2015. REUTERS/Kai Pfaffenbach

By Jane Lanhee Lee and Chavi Mehta

SAN FRANCISCO (Reuters) - Chipmaker Micron Technology Inc (NASDAQ:MU) on Thursday announced it was experimenting with a new pricing model for its chips called forward pricing agreements that would aim to stabilize the steep price fluctuations that plague the industry.

"I'm super excited to announce that a top 10 customer has already signed up on this model with us, a more than $500 million a year of revenue for a three year agreement," said Sumit Sadana, Micron's chief business officer at the company's investor day event.

He declined to project how much of the long-term agreements with customers would migrate to this new model of pricing, and emphasized that this was an "experiment". He said the current long-term agreements are based on volume and not on prices. The forward pricing agreements have both volume and pricing.

When asked about whether the contracts would be enforceable Sadana acknowledged that one party or the other would always be on the wrong side of the price.

Sadana also said that Micron does not plan to lower its gross margins to push the forward pricing agreements ahead.

"There'll be ups and downs, but the benefits ultimately outweigh the risks of actually doing an agreement like this," said Sadana.

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01-05-2024 10:45:17 (UTC+7)

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 EUR/JPY168.32↑ Buy
 EUR/CHF0.9808Neutral
 Gold2,295.80↑ Sell
 Silver26.677↑ Sell
 Copper4.5305↑ Buy
 Crude Oil WTI81.14↑ Sell
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 IBEX 3510,854.40Neutral
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 Bayer27.35↑ Sell
 Allianz266.60↑ Sell
 Adidas226.40↑ Sell
 Lufthansa6.714Neutral
 Siemens AG175.90↑ Sell
 Deutsche Bank AG15.010Neutral
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# So hôm qua # Chênh TG
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Cập nhật 01-05-2024 10:45:19
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ↀ Giá vàng thế giới
$2,285.72-47.5-2.04%
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Sản phẩmVùng 1Vùng 2
RON 95-V25.44025.940
RON 95-III24.91025.400
E5 RON 92-II23.91024.380
DO 0.05S20.71021.120
DO 0,001S-V21.32021.740
Dầu hỏa 2-K20.68021.090
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WTI$80.83+3.390.04%
Brent$85.50+3.860.05%
$ Tỷ giá Vietcombank
Ngoại tệMua vàoBán ra
USD25.088,0025.458,00
EUR26.475,3627.949,19
GBP30.873,5232.211,36
JPY156,74166,02
KRW15,9219,31
Cập nhật lúc 10:45:15 01/05/2024
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