net_left Phương Thức Thanh Toán
Phương Thức Thanh Toán

From wine to fishing tackle, retailers pray Advent calendars will appeal to shoppers

By Doyinsola Oladipo NEW YORK (Reuters) - Counting the days until Christmas is a major marketing move for retailers this year. Retailers from Target (NYSE:TGT) to LVMH's...
From wine to fishing tackle, retailers pray Advent calendars will appeal to shoppers © Reuters. Advent calendars are on display inside a Selfridges store in London, Britain, November 25, 2022. REUTERS/Henry Nicholls
let atwWrapper,atwContainerWidth,atwSliderBox,atwTotalWidth; function initATWSlider() { atwWrapper = $('.relatedInstruments'); atwSliderBox = atwWrapper.find('.slider'); atwContainerWidth = atwWrapper.width(); atwTotalWidth = atwSliderBox.width(); if(window.domainId === '2' || window.domainId === '3'){ atwWrapper.find('.sliderRight').addClass('js-slider-prev'); atwWrapper.find('.sliderLeft').addClass('js-slider-next'); } else { atwWrapper.find('.sliderRight').addClass('js-slider-next'); atwWrapper.find('.sliderLeft').addClass('js-slider-prev'); } if(atwSliderBox.find('.instrumentBox').length > 6){ atwWrapper.find('.js-slider-next').fadeIn(600); } } function atwMoveRight() { atwWrapper.find('.js-slider-prev').fadeIn(150); $(".slider > :visible:first").hide(150) $(".slider > :visible:last").next().show(150); if(!$(".slider > :visible:last").next().find('.name')()){ atwWrapper.find('.js-slider-next').fadeOut(150); return; } } function atwMoveLeft() { atwWrapper.find('.js-slider-next').fadeIn(150); $(".slider > :visible:last").hide(150); $(".slider > :visible:first").prev().show(150); if(!$(".slider > :visible:first").prev().find('.name')()){ atwWrapper.find('.js-slider-prev').fadeOut(150); return; } } initATWSlider(); //update star icon on adding/removing instrument to/from specific watchlist atwWrapper.on('click', 'label.addRow', function() { let parent = $(this).parent(); let checkedPortfolio = false; parent.find('input[type=checkbox]').each(function () { if($(this).is(':checked')){ checkedPortfolio = true; } }); let closestStar = $(this).closest('.addToPortWrapper').find('.star'); if(checkedPortfolio){ closestStar.addClass('added'); }else{ closestStar.removeClass('added'); } }); //update star icon on creating new watchlist atwWrapper.find('.js-create-watchlist-portfolio').find('a.js-create').on('click',function () { let parent = $(this).parent(); let watchlistName = parent.find('input[type=text]').val(); if(!watchlistName){ return; } let star = $(this).closest('.addToPortWrapper').find('.star'); star.addClass('added'); }); //update star icon on adding new position atwWrapper.find('.js-create-holdings-portfolio').find('.js-submit').on('click',function () { let addPositionForm = $(this).closest('.addToPortfolioPop').find('.holdingsContent'); let amount = addPositionForm.find('.js-amount').val(); if(amount < 1){ return; } let star = $(this).closest('.addToPortWrapper').find('.star'); star.addClass('added'); }); atwWrapper.find('.instrumentBox').find('.shortInfo').on('click',function () { if(!window.ga){ return; } let pairId = $(this).parent().find('.js-add-to-portfolio').attr('data-pair-id'); let pairType = window.atwPairTypes[pairId]; window.ga('allSitesTracker.send', 'event', 'content', 'symbol link clicked', '', { "dimension147":"symbol_link_clicked", "dimension163":"click", "dimension148":"symbol", "dimension162":"content add to watchlist", "dimension161":"article page", "dimension142":"article", "dimension75":pairType, "dimension138":pairId, "dimension118":"2951977" }); window.open($(this).attr('data-href')); }); window.atwPairTypes = {"7997":"Equities","8180":"Equities"};

By Doyinsola Oladipo

NEW YORK (Reuters) - Counting the days until Christmas is a major marketing move for retailers this year. Retailers from Target (NYSE:TGT) to LVMH's Christian Dior are betting that the spirit of this season can be summed up with a centuries-old religious object: the Advent calendar.

The calendars traditionally mark every day in December of Advent, a time of reflection for Christian believers and of preparation for the Nativity and expected return of Jesus Christ. Retailers' secular versions generally sport 12, 24 or 25 small, numbered compartments, each with a unique item to be revealed daily leading up to Christmas.

Dior is selling a $3,500 Advent calendar inside a wooden and cotton canvas box fashioned like its Paris boutique on Avenue Montaigne. Open a door and slide out the drawer daily. You'll find one of 12 fragrances, four candles, four soaps, three candle accessories, and a scented ornament.

For toddlers, Walmart (NYSE:WMT) sells the Baby Shark Advent Calendar, priced at $44.99. Behind 24 little doors are parts for 18 small toys, including a tiny candy-cane slide. "Count down to Fishmas," the box beckons.

And for anglers, there's a $34.99 fishing tackle Advent calendar with life-like and color-changing soft baits at The Fishing Shop.

Inflation is high. The economy is wobbly. Stores have too much inventory. And shoppers are mostly too cautious to splurge. Retailers see the calendars as a way to introduce products that people otherwise might not have bought or tried, nabbing an early-season sale from people who want to treat their friends, family and even pets to small luxuries.

By rolling out new themes in calendars priced $3 to $3,500, stores also are capitalizing on social media. "Unboxing" Advent calendars is hot with influencers such as @imJulieKay. She posts videos of herself opening each compartment, triggering debate among her 4.4 million followers over which calendars may be overpriced.

POPULAR FORMAT

Cadbury was the first to mass produce chocolate Advent calendars in 1971. But the format has grown in popularity since minimal offerings in 2013, according to Heather Ibberson, retail analyst at EDITED, a data analytics firm.

U.K-based high-end department store Liberty launched its own Advent calendar in 2014, which Ibberson said has become "the most successful and fastest-selling product in its nearly 150-year history."

Selfridges & Co has 128 Advent calendars priced from 4.99 to 623 pounds this season, more than double last year's offerings. The U.K.-based retailer said in early October "Advent calendar" was the highest searched term on its website and its beauty calendar sold out its first release. It claims it was the first to offer a beauty Advent calendar.

Such calendars are an effective tool to convince early holiday shoppers "to check something else out," said Mark Cohen, director of retail studies at Columbia Business School.

"Opening the drawers of this Advent calendar is reminiscent of the experience you get on our beauty floors, in which we take you through the brands and products," said Marissa Galante Frank, Bloomingdale's accessories and beauty fashion director.

Advent calendars can't stay on shelves on the seventh floor of the luxury department store Bergdorf Goodman in New York. Inside a red box with gold embroidery are 24 small sliding compartments filled with home fragrance sprays, candles, carparfums and ornaments by Italian fragrance brand Dr. Vranjes Firenze, priced at $629.

Rival Saks Fifth Avenue has 18 calendars for sale this year up from 12 in 2021, priced $65 to $3,500.

Discount supermarket ALDI said it has 25 holiday calendars. The ALDI Holiday Magic Wine Advent Calendar includes 24 unique labels and 16 wine varieties from eight countries of origin for $59.99. Each wine label has a QR code that shoppers can scan to learn more about the wine.

"The consumer is overwhelmed with an often unmanageable range of choices," said Howard Meitiner, former President and CEO of Sephora USA. "There has been a move toward seasonal new product."

Hot Auto Trade Bot Phương Thức Thanh Toán
BROKERS ĐƯỢC CẤP PHÉP
net_home_top Ai VIF
08-12-2022 16:21:41 (UTC+7)

EUR/USD

1.0508

+0.0003 (+0.03%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (0)

Sell (9)

EUR/USD

1.0508

+0.0003 (+0.03%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (0)

Sell (9)

GBP/USD

1.2172

-0.0027 (-0.22%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (0)

Sell (10)

USD/JPY

136.89

+0.29 (+0.21%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (6)

Sell (1)

AUD/USD

0.6716

-0.0004 (-0.07%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (0)

Sell (8)

USD/CAD

1.3683

+0.0032 (+0.23%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (8)

Sell (1)

EUR/JPY

143.87

+0.37 (+0.25%)

Summary

Sell

Moving Avg:

Buy (6)

Sell (6)

Indicators:

Buy (0)

Sell (6)

EUR/CHF

0.9888

+0.0007 (+0.07%)

Summary

Sell

Moving Avg:

Buy (5)

Sell (7)

Indicators:

Buy (2)

Sell (4)

Gold Futures

1,795.65

-2.35 (-0.13%)

Summary

↑ Buy

Moving Avg:

Buy (7)

Sell (5)

Indicators:

Buy (8)

Sell (0)

Silver Futures

22.927

+0.005 (+0.02%)

Summary

↑ Buy

Moving Avg:

Buy (8)

Sell (4)

Indicators:

Buy (8)

Sell (0)

Copper Futures

3.8660

+0.0055 (+0.14%)

Summary

↑ Sell

Moving Avg:

Buy (2)

Sell (10)

Indicators:

Buy (1)

Sell (7)

Crude Oil WTI Futures

72.72

+0.71 (+0.99%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (9)

Sell (0)

Brent Oil Futures

77.75

+0.58 (+0.75%)

Summary

↑ Buy

Moving Avg:

Buy (11)

Sell (1)

Indicators:

Buy (9)

Sell (0)

Natural Gas Futures

5.788

+0.065 (+1.14%)

Summary

Buy

Moving Avg:

Buy (6)

Sell (6)

Indicators:

Buy (7)

Sell (1)

US Coffee C Futures

161.08

+1.08 (+0.68%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (7)

Sell (0)

Euro Stoxx 50

3,922.75

+1.85 (+0.05%)

Summary

↑ Sell

Moving Avg:

Buy (2)

Sell (10)

Indicators:

Buy (8)

Sell (1)

S&P 500

3,933.92

-7.34 (-0.19%)

Summary

↑ Buy

Moving Avg:

Buy (9)

Sell (3)

Indicators:

Buy (9)

Sell (1)

DAX

14,260.55

-0.64 (0.00%)

Summary

↑ Sell

Moving Avg:

Buy (1)

Sell (11)

Indicators:

Buy (2)

Sell (4)

FTSE 100

7,484.38

-4.81 (-0.06%)

Summary

Neutral

Moving Avg:

Buy (2)

Sell (10)

Indicators:

Buy (5)

Sell (2)

Hang Seng

19,450.23

+635.41 (+3.38%)

Summary

Neutral

Moving Avg:

Buy (9)

Sell (3)

Indicators:

Buy (1)

Sell (5)

US Small Cap 2000

1,806.90

-5.67 (-0.31%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (5)

Sell (1)

IBEX 35

8,275.23

-15.27 (-0.18%)

Summary

↑ Sell

Moving Avg:

Buy (1)

Sell (11)

Indicators:

Buy (6)

Sell (3)

BASF SE NA O.N.

47.385

-0.040 (-0.08%)

Summary

↑ Buy

Moving Avg:

Buy (10)

Sell (2)

Indicators:

Buy (7)

Sell (1)

Bayer AG NA

52.68

-0.12 (-0.23%)

Summary

Buy

Moving Avg:

Buy (6)

Sell (6)

Indicators:

Buy (6)

Sell (1)

Allianz SE VNA O.N.

204.38

+0.73 (+0.36%)

Summary

↑ Buy

Moving Avg:

Buy (10)

Sell (2)

Indicators:

Buy (6)

Sell (1)

Adidas AG

116.23

-1.33 (-1.13%)

Summary

↑ Buy

Moving Avg:

Buy (7)

Sell (5)

Indicators:

Buy (7)

Sell (0)

Deutsche Lufthansa AG

7.698

+0.059 (+0.77%)

Summary

↑ Sell

Moving Avg:

Buy (4)

Sell (8)

Indicators:

Buy (0)

Sell (11)

Siemens AG Class N

133.25

+0.35 (+0.26%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (10)

Sell (0)

Deutsche Bank AG

9.99

+0.024 (+0.24%)

Summary

↑ Buy

Moving Avg:

Buy (10)

Sell (2)

Indicators:

Buy (8)

Sell (0)

    EUR/USD 1.0508 ↑ Sell  
    GBP/USD 1.2172 ↑ Sell  
    USD/JPY 136.89 ↑ Buy  
    AUD/USD 0.6716 ↑ Sell  
    USD/CAD 1.3683 ↑ Buy  
    EUR/JPY 143.87 Sell  
    EUR/CHF 0.9888 Sell  
    Gold 1,795.65 ↑ Buy  
    Silver 22.927 ↑ Buy  
    Copper 3.8660 ↑ Sell  
    Crude Oil WTI 72.72 ↑ Buy  
    Brent Oil 77.75 ↑ Buy  
    Natural Gas 5.788 Buy  
    US Coffee C 161.08 ↑ Buy  
    Euro Stoxx 50 3,922.75 ↑ Sell  
    S&P 500 3,933.92 ↑ Buy  
    DAX 14,260.55 ↑ Sell  
    FTSE 100 7,484.38 Neutral  
    Hang Seng 19,450.23 Neutral  
    Small Cap 2000 1,806.90 ↑ Buy  
    IBEX 35 8,275.23 ↑ Sell  
    BASF 47.385 ↑ Buy  
    Bayer 52.68 Buy  
    Allianz 204.38 ↑ Buy  
    Adidas 116.23 ↑ Buy  
    Lufthansa 7.698 ↑ Sell  
    Siemens AG 133.25 ↑ Buy  
    Deutsche Bank AG 9.99 ↑ Buy  
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank6,650/ 6,720
(60/ 60) # 1,582
SJC HCM6,635/ 6,715
(25/ 25) # 1,579
SJC Hanoi6,635/ 6,717
(25/ 25) # 1,581
SJC Danang6,635/ 6,717
(25/ 25) # 1,581
SJC Nhatrang6,635/ 6,717
(25/ 25) # 1,581
SJC Cantho6,635/ 6,717
(25/ 25) # 1,581
Cập nhật 08-12-2022 16:21:43
Xem lịch sử giá vàng SJC: nhấn đây!
ↀ Giá vàng thế giới
$1,784.25 -2.92 -0.16%
Live 24 hour Gold Chart
ʘ Giá bán lẻ xăng dầu
Sản phẩm Vùng 1 Vùng 2
RON 95-V23.83024.300
RON 95-III22.70023.150
E5 RON 92-II21.67022.100
DO 0.05S23.21023.670
DO 0,001S-V25.19025.690
Dầu hỏa 2-K23.56024.030
ↂ Giá dầu thô thế giới
WTI $72.76 +2.17 2.98%
Brent $77.80 +2.3 2.96%
$ Tỷ giá Vietcombank
Ngoại tệMua vàoBán ra
USD23.590,0023.900,00
EUR24.346,9225.709,69
GBP28.219,9229.422,64
JPY168,78178,68
KRW15,5718,97
Cập nhật lúc 16:17:30 08/12/2022
Xem bảng tỷ giá hối đoái
Phương Thức Thanh Toán