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Fries shortage resolved, successor to McDonald's in Russia eyes full reopening

(This content was produced in Russia where the law restricts coverage of Russian military operations in Ukraine) By Alexander Marrow MOSCOW (Reuters) - After battling supply chain...
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(This content was produced in Russia where the law restricts coverage of Russian military operations in Ukraine)

By Alexander Marrow

MOSCOW (Reuters) - After battling supply chain issues, potato shortages and a hefty rebranding job, the successor to McDonald's Corp (NYSE:MCD)'s business in Russia expects to have all 850 restaurants open by the end of the year, it said on Tuesday.

Oleg Paroev, CEO of Vkusno & tochka, or "Tasty and that's it", painted a positive picture of the company's first 100 days, but withheld specific details on sales, revenue, new products and import markets.

The bumpy transition illustrates as Western companies have had trouble making a seamless exit from Russia, so too have new owners faced challenges when snapping up available assets.

Since opening on June 12, Vkusno & tochka has sold more than 1.2 million burgers, Paroev told reporters, occasionally enjoying days of higher sales than under the McDonald's brand.

McDonald's quit Russia after a Western backlash against Moscow's military campaign in Ukraine, which included a barrage of economic sanctions, and sold all the restaurants it owned to a local licensee, Alexander Govor, in May.

Vkusno & tochka's results have exceeded company expectations since the reopening, but the challenges were also "much more complicated" than initially envisaged, Paroev said.

Issues with potato supplies left many of the chain's restaurants without French fries this summer.

"We suffered for two to three months," Paroev said. He added that potato supply had now been resolved, declining to say which countries now send potatoes to Russia.

Mirroring a wider trend among Russian companies looking to shield themselves from the impact of sanctions over Ukraine, Vkusno & tochka intends to replace imports of critical ingredients with locally produced products, Paroev said.

Since Sept. 16, Vkusno & tochka has been serving cola on tap, now offering Dobry Cola, after Coca-Cola (NYSE:KO) depleted its stock.

Bottler Coca Cola HBC AG (LON:CCH), which is producing Dobry Cola, said it has no connection with the Coca-Cola Co . The Coca-Cola Co has a 23% stake in Coca-Cola HBC.

With 820 locations now open in Russia and millions of roubles spent on rebranding, Paroev also said the company is in talks with the one remaining former franchisee on joining the Vkusno & tochka brand.

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26-09-2022 01:32:47 (UTC+7)

EUR/USD

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0.9690

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    EUR/USD 0.9690 ↑ Buy  
    GBP/USD 1.0858 Neutral  
    USD/JPY 143.34 Buy  
    AUD/USD 0.6526 ↑ Sell  
    USD/CAD 1.3591 Neutral  
    EUR/JPY 138.90 ↑ Buy  
    EUR/CHF 0.9513 ↑ Buy  
    Gold 1,651.70 ↑ Sell  
    Silver 18.835 ↑ Sell  
    Copper 3.3485 ↑ Sell  
    Crude Oil WTI 79.43 Sell  
    Brent Oil 85.03 Sell  
    Natural Gas 6.992 ↑ Buy  
    US Coffee C 220.15 ↑ Sell  
    Euro Stoxx 50 3,348.60 ↑ Sell  
    S&P 500 3,693.23 ↑ Buy  
    DAX 12,284.19 ↑ Sell  
    FTSE 100 7,018.60 Neutral  
    Hang Seng 17,933.27 ↑ Sell  
    Small Cap 2000 1,676.17 Neutral  
    IBEX 35 7,583.50 ↑ Sell  
    BASF 39.790 Neutral  
    Bayer 49.58 ↑ Sell  
    Allianz 168.74 ↑ Sell  
    Adidas 130.96 ↑ Sell  
    Lufthansa 5.674 ↑ Buy  
    Siemens AG 98.63 ↑ Sell  
    Deutsche Bank AG 8.632 ↑ Sell  
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank6,540/ 6,640
(6,540/ 6,640) # 1,917
SJC HCM6,580/ 6,660
(0/ 0) # 1,939
SJC Hanoi6,580/ 6,662
(0/ 0) # 1,941
SJC Danang6,580/ 6,662
(0/ 0) # 1,941
SJC Nhatrang6,580/ 6,662
(0/ 0) # 1,941
SJC Cantho6,580/ 6,662
(0/ 0) # 1,941
Cập nhật 26-09-2022 01:32:49
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ↀ Giá vàng thế giới
$1,643.90 -28.95 -1.73%
Live 24 hour Gold Chart
ʘ Giá bán lẻ xăng dầu
Sản phẩm Vùng 1 Vùng 2
RON 95-V23.26023.720
RON 95-III22.58023.030
E5 RON 92-II21.78022.210
DO 0.05S22.53022.980
DO 0,001S-V24.51025.000
Dầu hỏa 2-K22.44022.880
ↂ Giá dầu thô thế giới
WTI $79.20 0 0%
Brent $85.78 0 0%
$ Tỷ giá Vietcombank
Ngoại tệMua vàoBán ra
USD23.535,0023.845,00
EUR22.549,0423.811,27
GBP25.787,1626.886,30
JPY161,93171,43
KRW14,5317,70
Cập nhật lúc 18:39:18 25/09/2022
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