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EA down in pre-market following Ubisoft’s guidance cut

By Michael Elkins  Shares of Electronic Arts Inc (NASDAQ:EA) are down 0.17% in pre-market trading on Thursday after Ubisoft (EPA:UBIP) surprised with reports that the company...
EA down in pre-market following Ubisoft’s guidance cut © Reuters. EA down in pre-market following Ubisoft’s guidance cut
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By Michael Elkins 

Shares of Electronic Arts Inc (NASDAQ:EA) are down 0.17% in pre-market trading on Thursday after Ubisoft (EPA:UBIP) surprised with reports that the company would lower guidance by at least €430 million (€1 = $1.075), on an implied back half guide of €1.64B. The cut was driven by underperformance of two small franchises, the postponement of Skull & Bones, and to a lesser extent a softer back catalog on casual mobile games.

Ubisoft emphasized its plans to narrow focus on only its strongest franchises, thereby helping them become truly global brands. CEO Yves Guillemot believes that as consumer spending on games suffers due to economic stress and inflation, mega brands such as Call of Duty, FIFA, and NBA 2K, take a higher share of spending leaving less for new launches and obscure titles.

Bank of America analysts wrote in a note, “We believe Ubisoft’s commentary validates our Buy ratings on EA and TTWO, each of which own two “mega brands.” In our September 20th Recession Playbook we highlighted the change in consumption behavior referred to by Ubisoft’s CEO, and we forecast high-single growth for EA in FY24 (driven by a 70% FIFA & Live Services concentration), and 48% growth in TTWO’s PC/Console revenues (driven by several launches from franchises and studio leaders with long-standing reputations as well as steady performance from NBA 2K and GTA Online). Most investors we polled shortly after Ubisoft’s announcement were not concerned about a negative read through for EA and TTWO, and considered the situation idiosyncratic to Ubisoft.”

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04-03-2024 21:23:46 (UTC+7)

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    EUR/USD 1.0848 ↑ Buy  
    GBP/USD 1.2681 ↑ Buy  
    USD/JPY 150.50 ↑ Sell  
    AUD/USD 0.6515 ↑ Buy  
    USD/CAD 1.3567 Neutral  
    EUR/JPY 163.27 ↑ Buy  
    EUR/CHF 0.9601 Neutral  
    Gold 2,104.20 ↑ Buy  
    Silver 23.617 ↑ Buy  
    Copper 3.8667 Buy  
    Crude Oil WTI 80.11 Sell  
    Brent Oil 83.81 Sell  
    Natural Gas 1.944 ↑ Sell  
    US Coffee C 187.03 Sell  
    Euro Stoxx 50 4,905.35 ↑ Sell  
    S&P 500 5,137.08 ↑ Buy  
    DAX 17,696.15 ↑ Sell  
    FTSE 100 7,627.24 ↑ Sell  
    Hang Seng 16,595.97 ↑ Buy  
    Small Cap 2000 2,076.39 ↑ Buy  
    IBEX 35 10,042.77 ↑ Sell  
    BASF 46.810 ↑ Sell  
    Bayer 28.10 ↑ Sell  
    Allianz 251.73 ↑ Buy  
    Adidas 185.59 ↑ Sell  
    Lufthansa 7.053 ↑ Sell  
    Siemens AG 181.53 Sell  
    Deutsche Bank AG 12.555 ↑ Sell  
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