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Dior names K-pop star Jimin global brand ambassador

PARIS (Reuters) - French fashion house Dior on Monday named K-pop star Jimin a global brand ambassador, broadcasting the tie-up on social networks with images of the BTS singer in...
Dior names K-pop star Jimin global brand ambassador © Reuters. FILE PHOTO: A woman walks in front of the Dior branded shop inside the department store Kaufhaus des Westens "KaDeWe" during the 115 years celebration in Berlin, Germany November 16, 2022. REUTERS/Lisi Niesner
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PARIS (Reuters) - French fashion house Dior on Monday named K-pop star Jimin a global brand ambassador, broadcasting the tie-up on social networks with images of the BTS singer in sporty looks with an outdoor flair, designed by Kim Jones.

The move comes as European luxury houses look to tap into the global popularity of K-pop stars, particularly with younger shoppers.

The LVMH-owned label has also forged links with K-pop star Jisoo, of Blackpink, drawing crowds of screaming fans to Paris when she attends the label's runway shows.

Jimin, 27, whose full name is Park Ji-min, is one of the seven-member group BTS, which sparked a worldwide K-Pop frenzy with catchy, upbeat music and dance moves following its debut in 2013.

South Koreans have become the world's biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, according to analysts at Morgan Stanley (NYSE:MS).

The bulk of household wealth in the country, 76%, is held in the real estate market, while housing prices increased considerably in the past couple of years, noted the analysts.

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04-03-2024 16:30:24 (UTC+7)

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    EUR/USD 1.0845 Neutral  
    GBP/USD 1.2672 ↑ Buy  
    USD/JPY 150.35 ↑ Buy  
    AUD/USD 0.6522 Sell  
    USD/CAD 1.3563 Sell  
    EUR/JPY 163.02 Neutral  
    EUR/CHF 0.9569 ↑ Buy  
    Gold 2,091.90 ↑ Sell  
    Silver 23.317 ↑ Sell  
    Copper 3.8803 Neutral  
    Crude Oil WTI 80.08 Sell  
    Brent Oil 83.70 Sell  
    Natural Gas 1.878 ↑ Sell  
    US Coffee C 184.53 ↑ Buy  
    Euro Stoxx 50 4,905.85 Neutral  
    S&P 500 5,137.08 ↑ Buy  
    DAX 17,744.05 ↑ Buy  
    FTSE 100 7,664.47 ↑ Sell  
    Hang Seng 16,595.97 ↑ Buy  
    Small Cap 2000 2,076.39 ↑ Buy  
    IBEX 35 10,071.87 Neutral  
    BASF 47.520 ↑ Buy  
    Bayer 28.09 Buy  
    Allianz 251.56 ↑ Sell  
    Adidas 186.98 ↑ Sell  
    Lufthansa 7.118 Neutral  
    Siemens AG 181.94 ↑ Buy  
    Deutsche Bank AG 12.552 ↑ Buy  
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