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Apple to appeal Brazil sales ban of iPhone without charger

SAO PAULO (Reuters) -Apple Inc said on Tuesday it will appeal a Brazilian order banning it from selling iPhones without a battery charger, pushing back on claims that the company...
Apple to appeal Brazil sales ban of iPhone without charger © Reuters. FILE PHOTO: A customers holds the new green colour Apple iPhone 13 pro shortly after it went on sale inside the Apple Store on 5th Avenue in Manhattan in New York City, New York, U.S., March 18, 2022. REUTERS/Mike Segar

SAO PAULO (Reuters) -Apple Inc said on Tuesday it will appeal a Brazilian order banning it from selling iPhones without a battery charger, pushing back on claims that the company provides an incomplete product to consumers.

The Justice Ministry fined Apple (NASDAQ:AAPL) 12.275 million reais ($2.38 million) and ordered the company to cancel sales of the iPhone 12 and newer models, in addition to suspending the sale of any iPhone model that does not come with a charger.

In the order, published on Tuesday in the country's official gazette, the ministry argued that the iPhone was lacking a essential component in a "deliberate discriminatory practice against consumers."

The authorities rejected Apple's argument that the practice had the purpose of reducing carbon emissions, saying there is no evidence that selling the smartphone without a charger offers environmental protections.

Apple said it would continue to work with Brazilian consumer protection agency Senacon in order to "resolve their concerns," while saying it would appeal the decision.

"We have already won several court rulings in Brazil on this matter and we are confident that our customers are aware of the various options for charging and connecting their devices," Apple said.

The order comes a day before Apple is expected to announce its new iPhone model.

($1 = 5.1548 reais)

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01-05-2024 10:45:17 (UTC+7)

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 IBEX 3510,854.40Neutral
 BASF49.155↑ Sell
 Bayer27.35↑ Sell
 Allianz266.60↑ Sell
 Adidas226.40↑ Sell
 Lufthansa6.714Neutral
 Siemens AG175.90↑ Sell
 Deutsche Bank AG15.010Neutral
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